Nvidia APX 2500 platform brings 3D application layer to mobiles

Smart phones are about to be revolutionized by the release of a new 3D and graphics platform by Nvidia. APX 2500 is described as an ‘Applications Processor’ that provides 3D and other graphics enhancements to applications running on a resident Windows Mobile operating system. The performance is impressive: an astonishing 10 playback hours of 720p HD video. A level of efficiency so-far unmatched in the mobile phone industry. But there’s more…

The platform also offers the following enhancements:

• HD (720p) camcorder playback and capture
• Ultra-high resolution photo imaging
• Ultra-low-power (ULP) GeForce core (OpenGL ES 2.0 and Microsoft Direct3D Mobile compliant)
• Nvidia nPower technology,

The nPower technology provides the power efficiency mentioned earlier and up to 100 hours of audio. Acceleration for connectivity and media streaming is provided to enable the latest media-heavy web sites as well as GPS for mapping applications.

Jen-Hsun Huang, president and CEO of Nvidia said:

“This is the dawn of the second personal computer revolution. Technologies are converging in amazing mobile devices, that have all of the rich, visual capabilities of a modern PC — from watching movies and making video calls to surfing the web and playing 3D games. The APX 2500 combined with Microsoft Windows Mobile, will make the next generation of smartphones our most personal computer.”

Specifications are as follows:

Processor and Memory Subsystem

• ARM11 MPCore
• 16/32-bit LP-DDR
• NOR and NAND Flash support

HD AVP (High Definition Audio Video Processor)

• 720p H.264, MPEG-4, and VC-1/WMV9 Decode
• 720p H.264 and MPEG-4 Encode
• Supports multi-standard audio formats including AAC, AMR, WMA, and MP3
• JPEG encode and decode acceleration

ULP (Ultra Low Power) GeForce

• OpenGL ES 2.0
• D3D Mobile
• Programmable pixel shader
• Programmable vertex and lighting
• CSAA support
• Advanced 2D graphics

Imaging

• Up to 12Mpixel camera sensor support
• Integrated ISP
• Advanced imaging features

Display Subsystem

• True dual display support
• 720p (1280×720) HDMI 1.2 support
• SXGA (1280×1024) LCD and CRT support
• Composite and S-Video TV output

Tags: cell-phones, graphics-acceleration, graphics-cards, mobile-phone-technology, mobile-phones,